Brand identity development and design for a sub-brand TV channel of Ford called FORDistas. Creation of the visual identity, on-air package, guidelines, logos, and content for Fordistas TV. 

Fordistas is an art and culture channel initiative from South Florida's Ford.

 

Art Director: Valeria Prada

Graphic Design: Valeria Prada / Elio Salichs

Creative Director: Wyz Borrero
Animation and compositing: Wyz Borrero