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Client: 

Project: 

Audio-visual installation for Ford in South Florida.

 

Featuring a 2005 Ford GT40 as protagonist, we used a combination of dynamic light sources and projections to transform a exotic car into a canvas for the reflection of the visual elements.

 

The installation is inspired by the capability of light and sound to transform our perception with its different frequencies, the spectrum. It was built around the concept of a voyage, to immerse the spectator in a unique visual experience.

 

Art Direction and graphic design: Valeria Prada

Creative Direction, animation and sound design: Wyz Borrero
Technical direction and software development: Gorka Cortázar and Rodrigo Arcaya.
Line Producer: Verónica Belisario
Installation and Logistics: Freddy Jouwayed

Ford

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@2020 Valeria Prada