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Client: 

Project: 

Ford

Audiovisual installation that explored the complex world of Autism Spectrum Disorder. The event was part of the Autism Awareness Month on a breathtaking location in the center of South Beach Miami, sponsored by South Florida Ford and Autism Speaks and commissioned by Product/81 Creative Labs.

 

The installation consisted of 3 cars that were projection-mapped on the windshields. The center car showed the world as seen from a neurotypical person’s eyes and the cars of the sides explored the perception of people with Autism Spectrum Disorder, where things like focus, light, color and sound are challenged and can induce sensory overload, that can shut down and isolate them. Three discrete sound channels, behind each car, where used to highlight the perceptual differences in ASD.

 

Produced and Directed by Tecné Collective and Klang!
Creative Direction by Wyz Borrero
Art Direction by Valeria Prada
Technical Direction by Rodrigo Arcaya and Gorka Cortázar
Graphic Design by Valeria Prada and Nohemí Dicuru
Animation, Music, Sound and Editing by Wyz Borrero
 

@2020 Valeria Prada